Arts Thread

Canada West Mountain School's dynamic rebrand blends tradition with innovation and is inspired by explorers' tales and practicality. The new design system is inspired by navigational symbols, weaving latitude and longitude lines to reflect Canada's diverse landscapes. Colours echo nature's hues: mountain grays, guiding blues, and fiery oranges for daring expeditions, ensuring safety and swift identification for adventures and instructors alike.   Revamped tools aid in distance assessment and navigating avalanche risks. All while the Seekers Series invites exploration with vivid stories and field notes, embodying CWMS's commitment to education and safety. Empowering adventurers to explore Canada's backcountry confidently, CWMS's new identity honours a legacy rooted in learning and discovery.

Inspired by the renowned women of Las Patronas, Patronas proudly introduces a sub-brand that offers authentic premade Mexican cuisine while championing social awareness and migrant support. The vibrant visual identity, rich with storytelling is designed to captivate the senses and evoke empathy for those making the deadly journey on La Bestia. Reflecting the lively spirit of Mexican street food, Patronas celebrates bold flavours and deep communal bonds.   Typography and illustrative patterns, inspired by Mexico’s street art and the dreams of freedom from migrants, symbolize resilience and hope. These designs, with their graceful imperfections, mirror the strength of the women of Las Patronas. Each piece of packaging highlights migrants' experiences, fostering a sense of connection every time a package is opened. With every bite, a story is told, bringing people closer to the courageous journeys of those being supported.