Wilson School of Design
Graduates: 2024
Specialisms: Graphic Design / Art Direction / Digital Design
My location: Vancouver, Canada
First Name: Bella
Last Name: Sanchez
University / College: Wilson School of Design
Course / Program: Graphic Design for Marketing BA
Graduates: 2024
Specialisms: Graphic Design / Art Direction / Digital Design
My Location: Vancouver, Canada
Website: Click To See Website
Inspired by the renowned women of Las Patronas, Patronas proudly introduces a sub-brand that offers authentic premade Mexican cuisine while championing social awareness and migrant support. The vibrant visual identity, rich with storytelling is designed to captivate the senses and evoke empathy for those making the deadly journey on La Bestia. Reflecting the lively spirit of Mexican street food, Patronas celebrates bold flavours and deep communal bonds. Typography and illustrative patterns, inspired by Mexico’s street art and the dreams of freedom from migrants, symbolize resilience and hope. These designs, with their graceful imperfections, mirror the strength of the women of Las Patronas. Each piece of packaging highlights migrants' experiences, fostering a sense of connection every time a package is opened. With every bite, a story is told, bringing people closer to the courageous journeys of those being supported.