PAULA GARROTE GONZÁLEZ
PRODUCT DESIGN OFFICIAL UNDERGRADUATE DEGREE
IED Istituto Europeo Di Design Madrid
Specialisms: Product Design / Furniture / Design for Social Good
Location: Madrid, Spain
PAULA GARROTE GONZÁLEZ
First Name: PAULA
Last Name: GARROTE GONZÁLEZ
Specialisms: Product Design / Furniture / Design for Social Good
Sectors:
My Location: Madrid, Spain
University / College: IED Istituto Europeo Di Design Madrid
Course / Program Title: PRODUCT DESIGN OFFICIAL UNDERGRADUATE DEGREE
About
ÓRTESIS URBANA seeks to reinvent the urban design of the future, focusing on people and communities. Its goal is to improve social structure and strengthen community networks by adapting public spaces to the specific needs of each group, especially the most vulnerable. The project, initiated in Lavapiés, Madrid—a neighborhood diverse in ethnicity, socioeconomic status, and culture, also affected by gentrification—conducts a thorough analysis to address the needs of its residents. It consists of a participatory circular system that empowers the community, allowing them to decide on their environment and needs. Residents develop job skills through welding and rope-weaving courses while building urban elements for their neighborhood. It uses 100% recyclable materials and local waste and employs communication technologies to amplify its impact, disseminate it, and apply it globally.
Competitions
