SYRACUSE UNIVERSITY
Specialisms: Graphic Design / Advertising / Art Direction
Location: New York, United States
First Name: francine
Last Name: tongol
Specialisms: Graphic Design / Advertising / Art Direction
Sectors:
My Location: New York, United States
University / College: SYRACUSE UNIVERSITY
Course / Program Title: Communications design
A renaissance-minded designer recently graduated with a BFA in Communications Design from Syracuse University. With an unwavering belief in the enchantment of life, I shamelessly view the world through rose-tinted glasses, maintaining a childlike wonder that I never outgrew. My design philosophy is akin to being a chameleon, adapting seamlessly to the diverse styles and voices of each project. In my eyes, brands are not just entities; they possess a personality and soul, each a visual being with its own narrative. I passionately believe in the power of connecting with brands on a deeper level—interacting, experiencing, and living alongside them. I believe in making room for humanity in my work. My mission extends beyond aesthetics; I envision designs that evoke emotions, brighten someone’s day, or instill a profound impact. In my hands, design becomes a conduit for forging meaningful connections, a testament to my commitment to infusing life into every project I undertake.
Despite society's progress in addressing racial discrimination, the tendrils of colorism continue to weave through our daily lives, subtly shaping perceptions and experiences. This publication unveils the hidden facets of color-based prejudice through the intimate stories of 11 friends from a variety of cultural backgrounds. Each narrative focuses on a specific artifact or activity that perpetuates colorist biases, revealing their profound impact on a soul’s identity and self-esteem. Designed with a format reminiscent of Pantone paint and paint chips, it emphasizes how human worth is often reduced to judgments based on skin color. From paper bag tests to political campaigns, these accounts shed light on the pervasive nature of colorism in contemporary society, demonstrating how deeply ingrained these ‘tone’ deaf prejudices remain.