SYRACUSE UNIVERSITY
Graduates: 2024
Specialisms: Graphic Design / Advertising / Art Direction
My location: New York, United States
First Name: francine
Last Name: tongol
University / College: SYRACUSE UNIVERSITY
Course / Program: Communications design
Graduates: 2024
Specialisms: Graphic Design / Advertising / Art Direction
My Location: New York, United States
Website: Click To See Website
Despite society's progress in addressing racial discrimination, the tendrils of colorism continue to weave through our daily lives, subtly shaping perceptions and experiences. This publication unveils the hidden facets of color-based prejudice through the intimate stories of 11 friends from a variety of cultural backgrounds. Each narrative focuses on a specific artifact or activity that perpetuates colorist biases, revealing their profound impact on a soul’s identity and self-esteem. Designed with a format reminiscent of Pantone paint and paint chips, it emphasizes how human worth is often reduced to judgments based on skin color. From paper bag tests to political campaigns, these accounts shed light on the pervasive nature of colorism in contemporary society, demonstrating how deeply ingrained these ‘tone’ deaf prejudices remain.