ArtCenter College of Design
Graduates: 2025
Specialisms: Graphic Design / Typography / Animation
My location: Los Angeles, United States
First Name: Alan
Last Name: Xu
University / College: ArtCenter College of Design
Course / Program: Graphic Design Undergraduate
Graduates: 2025
Specialisms: Graphic Design / Typography / Animation
My Location: Los Angeles, United States
Website: Click To See Website
The new identity system for the museum of contemporary photography is all about embracing simplicity. This doesn't mean sacrificing impact or aesthetics but rather reducing the design to its core elements. By doing so, the brand is able to communicate its message more effectively and build a deeper connection with its audience. Whether it's designing posters, animations, stationaries, or installations, this identity system leverages its simplicity to spark creativity and encourage new possibilities for the institution and its audience. Ultimately, becoming an adaptive system designed to stand against time.