London College of Fashion UAL
Specialisms: Accessories / Fashion Technology / Fashion Product Development
Location: London, United Kingdom
First Name: Saule
Last Name: Gradeckaite
Specialisms: Accessories / Fashion Technology / Fashion Product Development
Sectors: Fashion/Textiles/Accessories / Fashion/Textiles/Accessories / Fashion/Textiles/Accessories
My Location: London, United Kingdom
University / College: London College of Fashion UAL
Course / Program Title: Fashion Design Technology Menswear MA
The ‘Howdy’ S/S 2024 collection for men questions the authenticity of the cowboy image. It includes a sculptural outer layer of deformed human body bones belted onto the garments. The bones represent a static and immutable concept of what can be considered a real cowboy whilst the garments embody the continuing change in the cowboy's wardrobe as informed by a study in archetypes and their function in relation to the cowboy's role. Meanwhile, the leather belting system of the bones portrays the persisting and changeable elements of the cowboy himself and the physicality he performs. Therefore, the design methodology used for the cowboy silhouette in this collection equates to the investigation of what is authentic about the cowboy and the transition from the real to the fictional figure citing 'Hollywoodization' as its vehicle.