Maya Hobman
Design MDes
Massey University College of Creative Arts
Specialisms: Graphic Design / UX Design / Marketing / Packaging
Location: Wellington, New Zealand
Maya Hobman
First Name: Maya
Last Name: Hobman
Specialisms: Graphic Design / UX Design / Marketing / Packaging
Sectors:
My Location: Wellington, New Zealand
University / College: Massey University College of Creative Arts
Course / Program Title: Design MDes
About
Kia ora, my name is Maya Hobman, and I’m a Pākehā
graphic designer based in Pōneke, Wellington. I
completed my Bachelor of Design (Honours) at
Massey University in 2025.
Growing up and studying in Pōneke has deeply shaped
both my creative practice and my worldview. I’m inspired
by the city’s vibrant culture, strong sense of community,
and beautiful whenua. I am drawn to creating graphic
design that has the power to create meaningful change.
I’m especially passionate about projects that explore
sustainability, feminism, and human rights. I aim to
create work that not only looks beautiful but also
connects people, inspires action, and makes a positive
social impact.
I specialise in user experience and web design as
well as print design, such as posters and ephemera. I
enjoy creating seamless visual identities across a
range of media.
Immerse is a travel app guiding visitors in Aotearoa to make sustainable travel choices while enjoying an engaging, localised experience. Rooted in the principles of slow travel, Immerse encourages users to stay within one region, use eco-friendly transport, and connect deeply with local communities and cultures. Through personalised recommendations based on budget, interests, and location, Immerse promotes conscious travel that reduces emissions and supports locally owned businesses. The app highlights sustainable activities, offers tips for culturally respectful behaviour, and provides insights into native wildlife — helping users experience Aotearoa in an authentic and enriching way. Employing a “Trojan Horse” strategy, Immerse subtly prompts users to adopt sustainable habits as natural extensions of their travel experience. Actions like limiting distance travelled are framed as opportunities for deeper connection, not compromises. By blending sustainability, cultural respect, and local engagement, Immerse transforms trip planning into a rewarding journey.
Competitions
