Maya Hobman
Design MDes
Massey University College of Creative Arts
Graduates: 2025
Specialisms: Graphic Design / UX Design / Marketing / Packaging
My location: Wellington, New Zealand
Maya Hobman
First Name: Maya
Last Name: Hobman
University / College: Massey University College of Creative Arts
Course / Program: Design MDes
Graduates: 2025
Specialisms: Graphic Design / UX Design / Marketing / Packaging
My Location: Wellington, New Zealand
About
Kia ora, my name is Maya Hobman, and I’m a Pākehāgraphic designer based in Pōneke, Wellington. Icompleted my Bachelor of Design (Honours) atMassey University in 2025.Growing up and studying in Pōneke has deeply shapedboth my creative practice and my worldview. I’m inspiredby the city’s vibrant culture, strong sense of community,and beautiful whenua. I am drawn to creating graphicdesign that has the power to create meaningful change.I’m especially passionate about projects that exploresustainability, feminism, and human rights. I aim tocreate work that not only looks beautiful but alsoconnects people, inspires action, and makes a positivesocial impact.I specialise in user experience and web design aswell as print design, such as posters and ephemera. Ienjoy creating seamless visual identities across arange of media.
Immerse is a travel app guiding visitors in Aotearoa to make sustainable travel choices while enjoying an engaging, localised experience. Rooted in the principles of slow travel, Immerse encourages users to stay within one region, use eco-friendly transport, and connect deeply with local communities and cultures. Through personalised recommendations based on budget, interests, and location, Immerse promotes conscious travel that reduces emissions and supports locally owned businesses. The app highlights sustainable activities, offers tips for culturally respectful behaviour, and provides insights into native wildlife — helping users experience Aotearoa in an authentic and enriching way. Employing a “Trojan Horse” strategy, Immerse subtly prompts users to adopt sustainable habits as natural extensions of their travel experience. Actions like limiting distance travelled are framed as opportunities for deeper connection, not compromises. By blending sustainability, cultural respect, and local engagement, Immerse transforms trip planning into a rewarding journey.
Competitions
