Jessica Heng
Communication design
MADA Monash University
Specialisms: Graphic Design / Creative Direction /
Location: Melbourne, Australia
Jessica Heng
First Name: Jessica
Last Name: Heng
Specialisms: Graphic Design / Creative Direction
Sectors:
My Location: Melbourne, Australia
University / College: MADA Monash University
Course / Program Title: Communication design
About
Hi, I’m Jess. I am a communication designer who is passionate about creating impactful and conceptual design with refined outcomes. I have a particular interest in brand identity, digital and printed applications, and publication design. My final University project in my studio class allowed me to explore a variety of these design outcomes. ‘Do Your Damn Research’ is a campaign that encourages critical thinking and fact-checking before accepting information at face value. This project has taught me about the importance of thoughtful design and communicating with a purpose.
Nobody is immune to misinformation. This is why we should always be aware of our sources, assumptions and biases. ‘Do Your Damn Research’ is a campaign that encourages critical thinking and fact-checking before accepting information at face value. By reminding viewers not to believe everything they read on the internet, the campaign instils a sense of accountability for one’s own digital actions. To execute the campaign, I designed a 24-page publication (informed by a design research kit in the form of a newspaper), a series of posters with misleading statements, and QR code stickers placed in public areas serving as a catalyst for the campaign, allowing distribution to a wider audience.
Competitions
