Arts Thread

In "Journey to the West," the Lion Camel Ridge is a dangerous area where the protagonists face three powerful demons: the Azure Lion, the Yellow-Tusked Elephant, and the Great Roc. This tribulation illustrates the novel's broader themes, highlighting both the external battles and the internal moral dilemmas the characters must overcome. Using the Lion Camel Ridge tribulation from Wukong's perspective, I highlighted the concept of societal corruption and the moral conflict arising from uncovering the truth behind the three demons. The idea of making one believe that what was done, no matter how cruel, serves a better good and leveraging that to make brutal sacrifices is manipulation. This point of view aims to critically examine how the guise of righteousness can be exploited to rationalize inhumane deeds.

Reddit is a social media platform and online community where users can post, share, and discuss content across various interest-based forums called subreddits. My rebrand strategy includes implementing a unique visual design, expanding professional networking subreddits, integrating cross-platform collaborations, and strengthening the community while keeping the freedom of diverse topics.

Yamibuy is an online snack platform, selling a diverse selection of authentic treats from across Asia. It offers consumers easy access to a variety of unique and hard-to-find items. I created a “hangry” dragon as the main character. It chases its favorite cookies, which leads to a bunch of other options. I demonstrated that Yamibuy delivers more than just snacks; it also honors traditional holidays through a dragon character. This festive moment is also an immersive cultural experience that connects generations.

Clubhouse is a social platform that gained popularity in 2021 and 2022 for its unique approach to social media. My goal to revamp Clubhouse was to create transformations that better appeal to new users. The rebrand underscores the belief that voice is a potent communication tool that cultivates positive impact both online and in the real world. The new mission of Clubhouse is to foster a world where ideas cultivate a positive ripple effect.

The film highlights how society favors the rich and overshadows the poor. In the film, incompetent authorities do little to bring the murderer, Do-Joon, to justice. In the end, an innocent disabled boy ultimately becomes the scapegoat for the murder. This re-envisioned concept for the main title, suggests the inequality of social classes by comparing how coins and cash react under water. Although coins and cash both have value, when put in water, the coins always sink while the hundred-dollar bill stays afloat. This simple comparison aims to symbolize that in times of hardship, the rich will rise to the top, and overshadow the unfortunate.