Nottingham Trent university
Specialisms: Digital Design / Marketing / Packaging / Creative Direction
Location: Nottingham, United Kingdom
First Name: Ellie
Last Name: Richardson
Specialisms: Digital Design / Marketing / Packaging / Creative Direction
Sectors:
My Location: Nottingham, United Kingdom
University / College: Nottingham Trent university
Course / Program Title: fashion communication and promotion
I am a visual communicator with a strong passion for graphic design, layout consideration and branding. With aspirations in the creative marketing industry, my work is motivated through my love for bright colours and attention to detail, mirroring my positive and energetic personality. As a designer I am obsessed with the creative process, from idea generation to outcome creation, my portfolio showcases my strategic and cohesive approaches to a multimedia of creative solutions.
Rediscover is a Visual Report that explores the idea of making streamlined wardrobes appealing and engaging to Gen Z consumers, through the use of colour, redefining the stereotypes of a typical capsule wardrobe. In a world where overconsumption has become a part of modern culture, my primary outcome, Rediscover, a wardrobe app aims to provide users with a simple, step by step, accessible tool, that helps users reflect on their wardrobe, style and consumer behaviour, in the hopes to assist them to make more mindful fashion choices.