Loughborough University
Specialisms: Design and Technology / Design for Social Good / Industrial Design
Location: Loughborough, United Kingdom
First Name: Ellen
Last Name: Callaghan
Specialisms: Design and Technology / Design for Social Good / Industrial Design
Sectors:
My Location: Loughborough, United Kingdom
University / College: Loughborough University
Course / Program Title: Industrial Design and Technology BA Hons
Hi I'm Ellen.
I am an industrial designer with a passion for FemTech.
My approach to design involves careful attention to detail and bringing joy to the experience of a product.
I understand the importance of storytelling within the user experience, and strive to create a compelling narrative that resonates with consumers.
Regular cervical screening can prevent cervical cancer, but 1 in 3 women aged 25-29 don't attend their appointments. This is because of the invasive nature of the current screening procedure. Rae is an at home cervical screening test that removes the embarrassment and discomfort from the current procedure. Rae tests for HPV, the causative agent of cervical cancer, and uses the familiar process of inserting a tampon, making it less daunting.