Arts Thread

Botanicore is a handcrafted beeswax-wrap brand developed with a fully sustainable approach to both product and packaging design. The project explores how far visual design can be pushed while minimising material use and waste. I used kitchen fruit and vegetable scraps to naturally dye the wraps, reducing waste and avoiding synthetic dyes. For the patterns, I created a single woodblock design that could be rotated and repositioned to generate varied compositions while minimising production materials. I also experimented with embossing to reduce ink usage. The project demonstrates how sustainable materials and production methods can become an integral part of the brand’s visual identity.

HRW Cinema reimagines the Human Rights Watch Film Festival as an on-demand streaming platform designed for Gen Z and Alpha audiences. The project explores how human rights issues can become more accessible and engaging through younger audiences’ digital behaviours. Based on research into algorithm-led discovery and low-friction, high-frequency engagement, I introduced short-form content and real-time commenting to encourage accessible and interactive viewing. As a complete rebranding project, I developed the brand strategy, visual identity, logo, and UX/UI for the platform. I focused on ensuring that each design decision responded to a specific audience need rather than being purely aesthetic.

Hyper-Type is an annual typography and type design conference planned for the Design Museum in Summer 2027. The identity explores the evolution of typography as a self-evolving system. I developed a custom modular typeface to represent transformation and adaptability, using its changing forms to create a visual language that works across both static and motion-based applications. The project responds to the conference’s aim to explore contemporary perspectives on type and typographic practice. By focusing on the continuous evolution of type design throughout history, I created a cohesive identity that communicates movement, transformation, and ongoing change.