London College of Communication UAL
Graduates: 2026
Specialisms: Graphic Design / UX Design / Marketing / Packaging
My location: London, United Kingdom
First Name: Amber
Last Name: Kim
University / College: London College of Communication UAL
Course / Program: Graphic and Media Design BA (Hons)
Graduates: 2026
Specialisms: Graphic Design / UX Design / Marketing / Packaging
My Location: London, United Kingdom
Website: Click To See Website
HRW Cinema reimagines the Human Rights Watch Film Festival as an on-demand streaming platform designed for Gen Z and Alpha audiences. The project explores how human rights issues can become more accessible and engaging through younger audiences’ digital behaviours. Based on research into algorithm-led discovery and low-friction, high-frequency engagement, I introduced short-form content and real-time commenting to encourage accessible and interactive viewing. As a complete rebranding project, I developed the brand strategy, visual identity, logo, and UX/UI for the platform. I focused on ensuring that each design decision responded to a specific audience need rather than being purely aesthetic.