Arts Thread

Amber Kim
Graphic and Media Design BA (Hons)

London College of Communication UAL

Graduates: 2026

Specialisms: Graphic Design / UX Design / Marketing / Packaging

My location: London, United Kingdom

amber-kim ArtsThread Profile
London College of Communication UAL

Amber Kim

amber-kim ArtsThread Profile

First Name: Amber

Last Name: Kim

University / College: London College of Communication UAL

Course / Program: Graphic and Media Design BA (Hons)

Graduates: 2026

Specialisms: Graphic Design / UX Design / Marketing / Packaging

My Location: London, United Kingdom

Website: Click To See Website

About

Recent graduate in Graphic & Media Design from the University of the Arts London, London College of Communication. Multidisciplinary designer interested in brand identity, web design,and motion graphics. Strong storyteller with strategic approaches and high-quality outcomes across platforms (Adobe Suite, Figma, and Framer).

HRW Cinema reimagines the Human Rights Watch Film Festival as an on-demand streaming platform designed for Gen Z and Alpha audiences. The project explores how human rights issues can become more accessible and engaging through younger audiences’ digital behaviours. Based on research into algorithm-led discovery and low-friction, high-frequency engagement, I introduced short-form content and real-time commenting to encourage accessible and interactive viewing. As a complete rebranding project, I developed the brand strategy, visual identity, logo, and UX/UI for the platform. I focused on ensuring that each design decision responded to a specific audience need rather than being purely aesthetic.