De Montfort University
Specialisms: Womenswear / Textiles for Fashion / Atelier - Pattern Cutting
Location: Stoke-on-Trent, United Kingdom
First Name: Alexandra
Last Name: Oakley
Specialisms: Womenswear / Textiles for Fashion / Atelier - Pattern Cutting
Sectors:
My Location: Stoke-on-Trent, United Kingdom
University / College: De Montfort University
Course / Program Title: Fashion Design BA (Hons)
My name is Alexandra Oakley and I am a womenswear fashion designer who designs to challenge classic silhouettes of womenswear against traditional menswear tailoring. I always like to carefully consider my choice of materials and desire to challenge fabrications, to create garments that explore innovation within silhouette as well as fabrication. These key design drivers within my final collection were recognised in my shortlisting for the GFF Fashion Innovation Award and GFF Creative Pattern Cutting Award.
Drawing inspiration from the 1697 quotation “Hell hath no fury, like a woman scorned…”, I considered interpretations of the quotation and how it could represent how men and women are perceived within society today. The collection aims to challenge the complex relationships, gender stereotypes and power play which unfolds daily between men and women in society. I aimed to subvert narratives around femininity and masculinity using hair extensions and in particular different shades of grey hair. My collection confronts and challenges preconceptions of age and beauty and the pressures on women to maintain youth and beauty for the male gaze.