ArtCenter College of Design
Graduates: 2024
Specialisms: Graphic Design / Creative Direction / Design Research
My location: Los Angeles, United States
First Name: Julian
Last Name: Rucker
University / College: ArtCenter College of Design
Course / Program: Graphic Design MDes
Graduates: 2024
Specialisms: Graphic Design / Creative Direction / Design Research
My Location: Los Angeles, United States
Website: Click To See Website
The Organism Company, an anti-aging and longevity brand evolved from Ginkgo Bioworks, was the focus of a 14-week project aimed at crafting a comprehensive brand strategy. The project involved deep research into Ginkgo's technology, creative storytelling to blend the allure of eternal youth with cutting-edge science, and futures thinking to anticipate market trends. A detailed competitive analysis informed the brand's vision, mission, and values, resulting in a brand book outlining visual and verbal identities. Additionally, immersive spaces were designed, and a robust communications plan was developed to engage the pro-aging community, positioning the brand as a movement celebrating aging with personalized, science-backed treatments.