Arts Thread

Julian Rucker
Graphic Design MDes

ArtCenter College of Design

Graduates: 2024

Specialisms: Graphic Design / Creative Direction / Design Research

My location: Los Angeles, United States

Julian Rucker ArtsThread Profile
ArtCenter College of Design

Julian Rucker

Julian Rucker ArtsThread Profile

First Name: Julian

Last Name: Rucker

University / College: ArtCenter College of Design

Course / Program: Graphic Design MDes

Graduates: 2024

Specialisms: Graphic Design / Creative Direction / Design Research

My Location: Los Angeles, United States

Website: Click To See Website

About

I’m Julian Rucker, known as the Third Eye Designer because I both see and create positive futures through innovative design and strategy. I recently completed a Master of Design in Brand Design and Strategy, and I have over 9 years of professional experience in brand design across diverse industries, including ad agencies, sports startups, and the entertainment industry. My career has taken me to five cities over the past decade, where I’ve had the opportunity to develop a wide range of skills as a brand designer and strategist. My experience spans designing for trade show booths, history displays, print and digital promotions, and beyond. I bring a strong foundation in motion graphics, illustration, photocomposition, publication design, and infographics to create visually engaging and compelling experiences. My storytelling ability, honed through both professional practice and advanced screenwriting classes, helps me craft narratives that resonate with target audiences.With my degree in Brand Strategy, I excel in researching and identifying new business opportunities and crafting impactful brand narratives. My process is rooted in directly engaging with target audiences—conducting interviews, developing audience ethnography reports, and using insights to inform design and strategy.I am a passionate and dynamic creative who thrives on learning new things and making meaningful art that connects and inspires.

The Organism Company, an anti-aging and longevity brand evolved from Ginkgo Bioworks, was the focus of a 14-week project aimed at crafting a comprehensive brand strategy. The project involved deep research into Ginkgo's technology, creative storytelling to blend the allure of eternal youth with cutting-edge science, and futures thinking to anticipate market trends. A detailed competitive analysis informed the brand's vision, mission, and values, resulting in a brand book outlining visual and verbal identities. Additionally, immersive spaces were designed, and a robust communications plan was developed to engage the pro-aging community, positioning the brand as a movement celebrating aging with personalized, science-backed treatments.