yeaji lee
the degree of bachelor of fine arts in fashion design
Ewha Womans University
Graduates: 2024
Specialisms: Formal/Couture / Apparel / Accessories
My location: Seoul, South Korea
yeaji lee
First Name: yeaji
Last Name: lee
University / College: Ewha Womans University
Course / Program: the degree of bachelor of fine arts in fashion design
Graduates: 2024
Specialisms: Formal/Couture / Apparel / Accessories
My Location: Seoul, South Korea
Website: Click To See Website
About
Yeaji Lee is a visionary young fashion designer and creative influencer based in Seoul, South Korea. She is the founder and driving force behind the heritage Korean semi-couture brand "It's Yeah". Known for its meticulous craftsmanship, unique creativity, and cultural storytelling, It's Yeah seamlessly blends traditional Korean aesthetics with modern avant-garde designs to create timeless elegance and luxury. Yeaji's journey in fashion started at a young age, fueled by her love for exploring different cultures and historical themes during her travels. She translates these inspirations into her fashion collections, showcasing her commitment to cultural heritage and innovative design.
In 2022, Yeaji represented Ewha Womans University at the prestigious DiorFall22 event, where she met industry titans Pietro Beccari, CEO of Dior, and Maria Grazia Chiuri, Creative Director of Dior. She has also garnered attention for her academic excellence and skills as an exchange student at both Seoul National University and Yonsei University.
Balancing her rigorous studies, Yeaji launched and developed the 'It's Yeah' brand at the age of 21, backed by scholarships and mentorship. Her impressive portfolio includes a haute couture series for the Korean Royal Family and collaborations with top fashion brands like Louis Vuitton and Gucci.
Yeaji’s commitment to international market expansion is evidenced by her extensive fashion market research in global fashion hubs such as New York, Paris, Tokyo, and Beijing from 2019 to 2024. She actively engages with a global audience through her Instagram and YouTube channels, @itsyeahji, where she shares her insights on fashion and lifestyle.
Post-graduation, Yeaji successfully operated the first pop-up store of 'It's Yeah' in Yongsan, Seoul, and plans to launch pop-up stores in Tokyo and Shanghai in the latter half of 2024, along with the 24 FW clothing line.
Continually striving to grow as a global fashion leader, Yeaji Lee encapsulates the spirit of innovation and dedication, truly making her a name to watch in the fashion industry.
My University Fashion Collection: A Journey through World History
As the world history-telling couture designer, I am thrilled to present an overview of my diverse fashion projects developed during my university years. Inspired by historical records from around the globe, I’ve transformed these influences into creative fashion expressions. This collection highlights some of my key projects from sophomore year all the way to my graduation collection in December 2023. Throughout my academic journey, I have drawn upon the very principles that define It’s Yeah—a brand built on 14 years of design expertise combining originality and high-quality materials to craft distinctive 'Made in Korea' fashion. Having excelled in an elite art education program, I have honed a profound understanding of design that forms the bedrock of my creative endeavors. I remain committed to innovation and trend-setting to offer fresh and exciting fashion experiences. My design philosophy is deeply rooted in 'Historical Couture,' which seeks to bridge the past and present by expressing diverse cultural narratives through fashion. Emphasizing meticulously crafted, unique, and trendy styles, my collections aim to stand out in the global fashion market with unique sentiments and quality. I channel It’s Yeah's dedication to exploring and reinterpreting varying cultural backgrounds, infusing each collection with innovative design and cultural storytelling to present a signature avant-garde style. My works strive to embody timeless elegance and luxury, offering a fresh perspective on contemporary fashion through sophisticated and distinctive designs. Through relentless exploration of world cultures and histories, I endeavor to communicate these stories through fashion, aiming to establish a singular position as a 'Historical Couture' designer in the global fashion arena. With a foundation in craftsmanship and creativity, my journey from Seoul extends to a worldwide audience, offering distinct fashion experiences.
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