Arts Thread

Soil signs were developed as an alternative for vinyl window displays. PVC, the material currently used for graphics, is unrecyclable, and has a toxic production process. This new process applies local soils to windows, to create temporary and permanent installations on windows. The material is very durable, and can withstand extended use, and a variety of climatic conditions. The soil can be re-used, and leaves no damage to the windows. Upon drying the material has a beautiful texture and aesthetic. Its colour can be adapted using natural dyes to meet specific window displays needs. The process has been refined, with installations increasing in size and technical difficulty with each installation. To date it has been installed at 9 different locations for a variety of clients. There are a variety of target markets, which includes retail windows, or temporary installations for events. In the future, further innovation is required to improve the installation speed, which is currently done by hand. If this can be improved, the process can be cost competitive with conventional vinyl window displays. The latest design installed in East London, Rooted in Soil, has been created overlooking Canary Wharf, London's financial heart, to provoke viewers to consider the role soil has played in the success of our society.