Katarina Chovancova
Fashion Design & Marketing BA Hons
Northumbria University
Graduates: 2024
Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR
My location: Newcastle upon Tyne, United Kingdom
Katarina Chovancova
First Name: Katarina
Last Name: Chovancova
University / College: Northumbria University
Course / Program: Fashion Design & Marketing BA Hons
Graduates: 2024
Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR
My Location: Newcastle upon Tyne, United Kingdom
About
NEW ESCAPE – founded by a neurodivergent, Eastern European female entrepreneur. Her neurodivergent journey inspired her to create sensory-friendly and fashionable clothing for people within the neurodivergent community and anyone who values innovative design elements, cloud comfort and sustainabilityv. Through careful craftsmanship, attention to detail, fashion design engineering, and thorough primary and secondary research the goalis to provide support and comfort making sure that every product produced benefits the customer and is manufactured to the highest standard. The garments are not only well-made and beautifully designed, but also provide extreme comfort, support, and functionality for day-to-day wear.‘’When you feel like you have no clothes on, that’s how you know the design is good’’
NEW escape - SENSORY FRIENDLY BRAND
ABOUT US: NEW ESCAPE - founded by a neurodivergent, Eastern European female entrepreneur. Her neurodivergent journey inspired her to create sensory-friendly and fashionable clothing for people within the neurodivergent community and anyone who values Innovative design elements, cloud comfort and sustainability. Through careful craftsmanship, attention to detail, fashion design engineering, and thorough primary and secondary research the goal is to provide support and comfort making sure that every product produced benefits the customer and is manufactured to the highest standard. The garments are not only well-made and beautifully designed, but also provide extreme comfort, support, and functionality for day-to-day wear. "When you feel like you have no clothes on, that's how you know the design is good'' OUR MISSION: The brand's mission isn't just to raise awareness; we aim to build a calm, safe space for the neurodivergent community and create a sense of belonging, a place where they can feel confident, comfortable, and accepted for who they are without having to worry about being judged. Our products aim to empower and help them gain confidence to be their authentic selves without fear or judgment. The world might not have been made for the neurodivergent but the clothes they choose to wear can. "Inclusivity in fashion goes beyond trends; it's about embracing diversity and designing for every individual. By creating sensory-friendly clothing, we ensure that everyone, including the neurodivergent community, feels comfortable, confident, and valued in what they wear." Project Recognition to date: The Inclusive Fashion Award WINNER sponsored by SNAG Shortlisted for Graduate Fashion Week Marketing Award Shortlisted for The IF Student Design Award 2024
Competitions
