Arts Thread

Katarina Chovancova
Fashion Design & Marketing BA Hons

Northumbria University

Graduates: 2024

Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR

My location: Newcastle upon Tyne, United Kingdom

katka chovancova ArtsThread Profile
Northumbria University

Katarina Chovancova

katka chovancova ArtsThread Profile

First Name: Katarina

Last Name: Chovancova

University / College: Northumbria University

Course / Program: Fashion Design & Marketing BA Hons

Graduates: 2024

Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR

My Location: Newcastle upon Tyne, United Kingdom

About

NEW ESCAPE – founded by a neurodivergent, Eastern European female entrepreneur. Her neurodivergent journey inspired her to create sensory-friendly and fashionable clothing for people within the neurodivergent community and anyone who values innovative design elements, cloud comfort and sustainabilityv. Through careful craftsmanship, attention to detail, fashion design engineering, and thorough primary and secondary research the goalis to provide support and comfort making sure that every product produced benefits the customer and is manufactured to the highest standard. The garments are not only well-made and beautifully designed, but also provide extreme comfort, support, and functionality for day-to-day wear.‘’When you feel like you have no clothes on, that’s how you know the design is good’’

NE x Loop x mave - where technology meets inclusivity

Introducing an innovative collaboration that merges the realms of sensory-friendly design, virtual entertainment, and technology innovation. New Escape joined forces with Loop Earplugs, a popular brand known for their comfortable and effective noise-cancelling earplugs. They are designed to provide high-quality sound protection without sacrificing comfort, making them suitable for various activities such as sleeping, studying, concerts, or travelling. Loop earplugs are often praised for their sleek design and ability to reduce noise levels while still allowing you to hear important sounds like alarms or voices, and the virtual K-pop girl group MAVE. Together, they worked to create an innovative sensory experience tailored to the special needs of neurodivergent individuals both in real life and in the metaverse created by NE called "Mind Oasis". Recognising the growing interest in and engagement of neurodivergent and neurotypical individuals with virtual spaces and digital environments, this collaboration sought to integrate cutting-edge technology with sensory-friendly design to create a unique auditory experience. This collaboration bridges the gap between the worlds of virtual entertainment and sensory-friendly design, catering to the unique needs and preferences of neurodiverse communities while embracing the transformative power of technology. The earplugs seamlessly integrated with virtual reality headsets, enabling users to enjoy immersive gaming experiences or virtual concerts without compromising their sensory comfort. This collaboration not only highlighted the potential of technology to accommodate diverse sensory needs but also celebrated the creativity and innovation that emerge when artists, brands, and communities come together to create meaningful and inclusive experiences in the digital age. Join us on a journey where music meets innovation and sensory inclusivity takes centre stage. Combining Loop Earplugs' expertise in sound management with New Escape's commitment to sensory-friendly design, the collaboration produced a line of earplugs that not only provided superior noise reduction but also prioritised comfort, usability, and inclusivity!