Lucie Alder
Fashion Communication BA Hons
Northumbria University
Graduates: 2023
Specialisms: Creative Writing / Graphic Design / Creative Direction
My location: Newcastle upon Tyne, United Kingdom
Lucie Alder
First Name: Lucie
Last Name: Alder
University / College: Northumbria University
Course / Program: Fashion Communication BA Hons
Graduates: 2023
Specialisms: Creative Writing / Graphic Design / Creative Direction
My Location: Newcastle upon Tyne, United Kingdom
Website: Click To See Website
About
With a focus on the surreal and gothic my work is inspired by literature and film. I am a visual communicator and creative writer with an interest in design that is both accessible and interesting. During my final year at Northumbria University, where I studied Fashion Communication, I have written a collection of short stories and a novella. These include themes of melancholy, daydreaming, and body horror. I am currently getting into film and photography with aspirations to direct.
The Size? X New Balance brief was all about creating a campaign that marketed the New Balance: Made in UK shoes to a Size? customer. For this live brief, I created a game titled 'Make-A-Shoe' inspired by vintage video games. I illustrated mock-up stills for the potential character designs, game intro and challenges. I came up with a storyline for the game that aligned with the brand values, and a giveaway idea for players. This project was nominated for a digital fashion award at Graduate Fashion Week 2023.
Competitions
