ArtCenter College of Design
Graduates: 2024
Specialisms: Graphic Design / Creative Direction / Design Research
My location: Los Angeles, United States
First Name: Julian
Last Name: Rucker
University / College: ArtCenter College of Design
Course / Program: Graphic Design MDes
Graduates: 2024
Specialisms: Graphic Design / Creative Direction / Design Research
My Location: Los Angeles, United States
Website: Click To See Website
BioTechnica Fest is a visionary project where I applied futures thinking and rigorous audience research to create an event that merges biotechnology with pop culture. Through in-depth exploration of tools like futures wheels, STEEPX reports, SWOT analyses, and competitive audits, I anticipated industry trends and addressed the challenges in biotech education and representation. Conducting over 15 interviews, I crafted a brand strategy that resonates with young African American men in STEM, ultimately designing an event that bridges the gap between science fiction and real-world innovation.