Arts Thread

Shengjie Wu
mfa in graphic design

ArtCenter College of Design

Graduates: 2024

Specialisms: Graphic Design / Typography / Digital Design

My location: Los Angeles, United States

shengjie-wu ArtsThread Profile
ArtCenter College of Design

My master’s thesis, Auto Dashing, seeks and studies the impact of automotive dashboards on the driving experience. Despite the critical role that dashboards play, there is a distinct lack of conversation about how dashboard design impacts driving behavior and safety. From analog to digital, the dashboard design has changed not only visually, but also in terms of flexibility, legibility, and accessibility. The goal of this thesis is to experimentally analyze dashboard typography and the visual evolution of dashboard design, highlighting, for designers, the importance and aesthetics of typography in the car dashboard. Please visit the website for more information: www.shengjiewu.info/autodashing