Northumbria University
Graduates: 2024
Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR
My location: Newcastle upon Tyne, United Kingdom
First Name: Katarina
Last Name: Chovancova
University / College: Northumbria University
Course / Program: Fashion Design & Marketing BA Hons
Graduates: 2024
Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR
My Location: Newcastle upon Tyne, United Kingdom
Amordise: Where Art Meets Activism. As a gender-neutral and antifashion brand, it transcends traditional fashion boundaries to become a powerful art movement. Bold colours and striking graphics contrast with the profound and often dark narratives behind each garment, addressing critical issues like immigration and labour rights. Every piece is a statement designed to shock, evoke emotions, and provoke thought. Through strong visuals and typography, the brand communicates its values and philosophy, making Amordise not just a brand but a catalyst for change. “In the darkest moments of separation and struggle, it is the vibrant spirit of hope and resilience that shines the brightest, transforming our stories of loss into a tapestry of new beginnings.” The collection is deeply inspired by the immigration issue and aims to raise awareness about the mistreatment of minorities. It reflects the struggles of immigrants seeking home and refuge in new lands, often facing the heart-wrenching reality of not being able to return and see their loved ones. Each piece is a wearable canvas that holds and tells a real-life story, bringing to light the personal struggles and triumphs of immigrants and marginalised communities.