Arts Thread

Katarina Chovancova
Fashion Design & Marketing BA Hons

Northumbria University

Graduates: 2024

Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR

My location: Newcastle upon Tyne, United Kingdom

katka chovancova ArtsThread Profile
Northumbria University

Katarina Chovancova

katka chovancova ArtsThread Profile

First Name: Katarina

Last Name: Chovancova

University / College: Northumbria University

Course / Program: Fashion Design & Marketing BA Hons

Graduates: 2024

Specialisms: Fashion Product Development / Fashion Technology / Fashion Marketing/PR

My Location: Newcastle upon Tyne, United Kingdom

About

NEW ESCAPE – founded by a neurodivergent, Eastern European female entrepreneur. Her neurodivergent journey inspired her to create sensory-friendly and fashionable clothing for people within the neurodivergent community and anyone who values innovative design elements, cloud comfort and sustainabilityv. Through careful craftsmanship, attention to detail, fashion design engineering, and thorough primary and secondary research the goalis to provide support and comfort making sure that every product produced benefits the customer and is manufactured to the highest standard. The garments are not only well-made and beautifully designed, but also provide extreme comfort, support, and functionality for day-to-day wear.‘’When you feel like you have no clothes on, that’s how you know the design is good’’

Amordise - when home won't let you stay

Amordise: Where Art Meets Activism. As a gender-neutral and antifashion brand, it transcends traditional fashion boundaries to become a powerful art movement. Bold colours and striking graphics contrast with the profound and often dark narratives behind each garment, addressing critical issues like immigration and labour rights. Every piece is a statement designed to shock, evoke emotions, and provoke thought. Through strong visuals and typography, the brand communicates its values and philosophy, making Amordise not just a brand but a catalyst for change. “In the darkest moments of separation and struggle, it is the vibrant spirit of hope and resilience that shines the brightest, transforming our stories of loss into a tapestry of new beginnings.” The collection is deeply inspired by the immigration issue and aims to raise awareness about the mistreatment of minorities. It reflects the struggles of immigrants seeking home and refuge in new lands, often facing the heart-wrenching reality of not being able to return and see their loved ones. Each piece is a wearable canvas that holds and tells a real-life story, bringing to light the personal struggles and triumphs of immigrants and marginalised communities.