Congratulations to winners Dovile Bernadsuite, Eszter Smid, Manuel Fonseca & Elaine Hägg!!
Specsavers, are launching an exciting design competition to find the best young talent from Finland, Sweden, Denmark*, Norway or the Netherlands to create new cutting edge eyewear, to be launched in Specsavers in 2020. The new range of glasses will include styles from up to five up and coming designers and will be showcased instore and on the Specsavers website.
*In Denmark, Specsavers is known under the brand name Louis Nielsen
Check out the Winners from our Specsavers UK & Ireland Competition & Finalists from our Specsavers Australia/New Zealand Competition
THE BRIEF
- Specsavers is looking for designs that shout style but that are also wearable. They should encourage people to wear their specs with pride and help the wearer to express their individuality. They can be of any colour and pattern, or you might prefer something simpler where the shape does the talking.
- The finalists will work closely with an eyewear designer and product developer to bring their designs to life to ensure that they comply with optical industry standards.
- You should produce a minimum of two different designs and a maximum of six - obviously the more you submit, the more the judges are likely to see something that they love! Specsavers would also like you to come up with a name for the new eyewear collection.
THINGS TO CONSIDER
- Communication
Ensure that your design language is clear, easy to understand and stands out from the crowd.
- Commercial appeal
Your designs must hold commercial value and be relevant to the market. Do your designs only appeal to a niche audience or do they have wider appeal?
You should also submit your reasons why people in Northern Europe would want to wear your frames. What is the story you are telling? What was your inspiration?
DELIVERABLES
Your entry must include these 4 elements -
- Research, inspiration and trend boards
Explain the inspiration and trends that have informed your frame designs and led to your final designs. What are the common themes, materials, colours, prints and branding that make up your designs? Who is the consumer you have in mind? - Design - design boards
Explore concepts for a marketable range that stands out in the current optical market. You can develop up to six different ideas for submission. You can also include development ideas for branding, a glasses case, cleaning cloth and packaging should you wish. - 3D Version - photograph your 3D mock-ups
Produce mock-ups of your designs in either 3D print, on card or a material that helps visualise the final design, showing the front and side view. Please photograph these and upload the images. - Document
Please document your process and your work as you go. This can be in the form of photography of work, photos of you etc so we can share publicly if you are the winner.
Tutors - download the A4 Specsavers Northern Europe Young Innovator Design Competition poster to print off for the school noticeboard!
THE PRIZES
- Each winner will receive a cash prize of €1,000, as well as having their design or designs manufactured and professionally photographed
SUBMISSION REQUIREMENTS
- Open to 2019, 2018 & 2017 graduate designers from any design subject resident in Finland, Sweden, Denmark, Norway or the Netherlands + students studying any design subject in Finland, Sweden, Denmark, Norway or the Netherlands.
- The competition is not open to design professionals or to employees of the Promoter or their families, friends and anyone else connected with this competition.
- Aged 18+
HOW TO ENTER
STEP 1
Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above.
New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above.
You can create the work in any media, as long it can be submitted to and viewed on the Arts Thread site.
STEP 2
Complete our online Specsavers Northern Europe Young Innovator Design Competition Entry Form
Please ensure you have read the Terms & Conditions for the Specsavers Northern Europe Young Innovator Design Competition
*Please use the Translation option on this page to access a version in Finnish, Swedish, Danish, Norwegian or Dutch.
ENTRY: Free to apply
DEADLINE TO APPLY: October 24 2019 23.59 CET
THE JUDGING
- A panel of industry experts will select a shortlist.
