Arts Thread

Congratulations to the winners of the competition - SIMONA MACHALOVA - Onscreen Ident SEBASTIAN KOSEDA - Applied Graphics BBC Worldwide are the commercial arm of the BBC. Our mission is to maximise the BBC’s profits by investing in great brands and content – such as Doctor Who, Top Gear, BBC Earth and Dancing With The Stars - and showcasing them around the world. Our returns to the BBC help support the making of great programmes from the BBC. For more information about BBC Worldwide please visit our website. Prize: We’ll be selecting one Applied Graphics winner and one Onscreen Ident winner. Each will receive £1000 prize money & your work will go on display in our London Head Office (with clear accreditation to you) for our staff and visitors to see. We’ll be promoting this competition, along with its winners, to all our staff worldwide. ENTRY REQUIREMENTS Who can Enter Location: Open to applicants worldwide. Age: 18+ Experience: Artistic design student or graduate. You must be studying or have graduated from an undergraduate or postgraduate artistic design qualification at any educational establishment globally after December 31 2013. You must not be in full time employment as a designer, filmmaker or producer in any creative industry. How to Enter Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above. New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above. Please ensure you have read the TERMS & CONDITIONS FOR THE BBC WORLDWIDE’S CREATIVE CHALLENGE 2015 Entry: Free Deadline: Sunday October 31 2015 MIDNIGHT GMT Prize: We’ll be selecting one Applied Graphics winner and one Onscreen Ident winner. Each will receive: £1000 prize money Your work will go on display in our London Head Office (with clear accreditation to you) for our staff and visitors to see. We’ll be promoting this competition, along with its winners, to all our staff worldwide. BACKGROUND BBC Worldwide have a number of successful channels around the globe and our portfolio is on the increase. We recently launched BBC Brit, BBC Earth and BBC First - all with the aim to introduce a wider audience to the best of British television content. Each channel identity was created to represent the type of programming it contains and appeal to a certain demographic. For example, BBC Brit offers a variety of factual entertainment programmes skewed towards a male audience. Its content is diverse and ranges from chat shows and comedy to cars and adventure. It blends facts, fun, witty and smart. It’s positioned as ‘where meaningful and meaningless collide’ and its identity reflects its quirky eccentricity and irreverence. Some examples of BBC Worldwide’s channel indents can be found here: BBC Brit / BBC First / BBC Earth / The Ident Gallery / THE BRIEF We want you to create a brand new channel targeted towards the 16-24 year old demographic. Give it a unique name and a distinctive identity. The name doesn’t have to include ‘BBC’ but it should be catchy and relevant to this age group. They have grown up connected to the internet and its limitless opportunities, learning to filter through the noise and carefully pinpointing exactly what is worth their time. To get their attention, and keep it, your channel will need to stand out from the crowd. It must be aspirational, fun and engaging - a channel they want to talk about and share, be associated with and feel like it adds value to their life. You need to think about how to reach them and gain maximum exposure. The exact content of the channel isn’t essential to include but if you wish to include content - the programmes should be from existing programmes rather than fictional ones. DELIVERABLES You will need to submit the following: Research : 1 page that shows how well you understand your market, the competition and positioning of your brand. Identity: 1-2 pages of your concept, logo design and colour palette. Promotional campaign: 1-2 pages that show us how you would promote your channel to your target audience. This doesn’t have to be finished artwork, it could be sketches, but please show how it would be marketed in print, online and on social media platforms. Source materials: please see ‘CONSIDERATIONS’ section below. Final piece: please select one of the two options below: OPTION ONE - ONSCREEN IDENT A channel ident is a short film sequence played before each programme starts. It’s a reminder of the channel you are watching and a great opportunity to reinforce the brand. Your ident should be no longer that one minute and be an eye-catching sequence that sets the style and tone for the channel. This ident will be played across 75+ screens within BBC Worldwide’s HQ in London. The technical requirements can be found in the CONSIDERATIONS section below. Please note that there is no audio on these screens so your film should not include music or voice over. All video submissions will be watched with the audio switched off. OPTION TWO - APPLIED GRAPHICS We would like you to design a billboard ad to promote your channel. Think about how this needs to stand out visually in the street. It should give enough information to let people know what this is but also lead them to want more. Your billboard design will become a wall display in BBC Worldwide’s HQ and we will require high resolution files for print. CONSIDRATIONS Onscreen Ident We encourage you to create your own content, however you can access BBC copyright material via BBC Motion Gallery website: gettyimages.co.uk/bbcmotiongallery. Please select only from the Creative collections and not Editorial. If you are the winner, we will endeavour to replace this with master quality material so please list all URL’s and Clip IDs in your Source Materials. Any commercial exploitation of the clip(s) by the entrant will require a license from Getty. Please do not contact these sites to obtain master quality content. You must not use third party footage that is not under BBC copyright or your own copyright – this means you cannot use content from other broadcasters, studios or distributors other than the BBC. If you are creating your own content, you must ensure all contributors, performers or collaborators agree to the end use. Do not include your name or contact details within the actual film. You will get all the credit for your work – we will create a credit screen on your behalf. Technical Spec All video files should be HD 1080p x 1920, 16:9 Aspect Ratio, PAL and available as an Apple ProRes 422 HQ QuickTime with an MP4 or H264 encode supplied as a screener for entries. To enter your film into the competition, please upload your file to vimeo and then embed the link into your ARTS THREAD portfolio. Applied Graphics Any photography/illustration used must either be created by yourself or are Royalty Free taken from a reputable Photo Library such as Shutterstock or iStock. Please make sure you supply the library name and picture reference in your Source Materials. Please do not include your name or contact details within the visual as we will do this on your behalf. Technical Spec Final artwork size: 9269mm wide x 2800mm high Colour: CMYK Material: your design will be printed onto flat vinyl so should not include any 3-dimensional elements. (The selected winner will be asked to supply final artwork files for printing so please ensure all images used are of large format print quality. Final artwork files will need to be supplied 25% at 600dpi). JUDGING CRITERIA We’ll be judging your entry using the following criteria: Faithfulness to the brief. How unique your concept is. How well you have positioned your brand to the audience. How well you have executed your work.