Identity and Desire - Levi’s x Arts Thread Design Competition 2017

The 2 Winners are - LOU MILLET is a 20-year-old Parisian currently in the throes of her fashion studies at the l’Ecole la Chambre syndicale de la Couture Parisienne. VAL KRISTOPHER GALBO, a student at Manchester’s University of Salford in the UK, has been fostering his love of fashion since he was a teenager – he was the kid who needed to get creative about freshening up his wardrobe without money to spare. Our 8 shortlists for the internships are - DEBORAH ABITBOL / FLORA BOURGOIN / LOU MILLET / PASCALINE GRANDJEAN / SHACHAR GILADI / VAL KRISTOPHER GALBO / ZHIHAN LIU / ZOE WELLS / See the 20 finalists also on the Levi's Unzipped Blog! Hello and welcome to our second Levi’s x Arts Thread Design Competition. Levi’s Made & Crafted is something dear to me. It was my first step into Levi’s Design. The first seasons were designed sitting at a ping-pong table in the old Olympic Stadium in Amsterdam. This could be your first step into Levi’s Design too. We believe that people mean everything, and that’s why we’re working with Arts Thread to scour the world to find special people like you. If you are independent thinking, incurably curious, contrarian by nature (after all to create the new you have to do something different right?), a driven self starter and looking for something that means more than just a paycheck, then we're looking for you. Talking of finding something meaningful - I’ve spoken to students and established designers around the world and they’ve all asked me about one thing. Our values. On sustainability, equality, workers’ wellbeing - Here at Levi’s we have something called Profits through Principals. It’s our conscience, our guide. We believe that Design is fundamental in achieving that. We believe in great design and we believe it’s people that make all the difference, so we are looking for your amazing talent. If you believe the same, then please take part in this project with Arts Thread. And in the process we’ll learn something about you, your tastes, your design beliefs, the way you see the world. Like last year, all 20 students who make our shortlist will be celebrated on both Arts Thread and Levi’s websites. It’s something to be very proud about. Think of it as getting your first Grammy nomination :) You’ll get to work with our wonderful team of designers – the denim Jedi, visit the incredible Levi’s Archive, do some work in Eureka and meet the legendary Bart Sights (#lifegoals!). Come and spend next summer with us. You’ll have fun. I promise. Thank you in advance for your passion and hard work. We’re really looking forward to meeting you. Jonathan Cheung, SVP Design, Levi’s. Prize: A paid 10 week Design internship at Levi’s San Francisco Headquarters in summer 2017. As part of the internship you’ll get work with the best denim experts on the planet, and visit the legendary Levi’s Archive and the Eureka Innovation Lab. ENTRY REQUIREMENTS Who can Enter Location: International - from any country.* Experience/Age: Open to anyone over 18 who is - enrolled in a Fashion Design program with an accredited college/university. Graduating between September 2017 – June 2018. Exempt for anyone enrolled in higher education in September 2017 (i.e you will return to school in September/October 2017 to continue your program) or for anyone who graduates in 2016 and have enrolled onto an MA to start fall 2017. How to Enter Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above. New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above. Please ensure you have read the Terms & Conditions for the Levi Strauss & Co. x Arts Thread Design Competition 2017 Entry: Free Deadline: November 30 2016 MIDNIGHT EST Prize: A paid 10 week Design internship at Levi’s San Francisco Headquarters in summer 2017. THE BRIEF One of the most important roles of Design is to create an identity and a clear product aesthetic that reflects and amplifies the character of the brand. As designers, we create identity and desire. We create value by creating newness, emotional story-driven products that, like our old 501’s, become coveted collectors’ items of the future. The concept behind Levi’s® Made & Crafted® builds on the legacy of the Levi’s brand, its authenticity, its soul, and project that into the future using today’s best materials and construction techniques. Quality and thoughtfulness is what’s luxury today. It’s the special things beyond just the price tag. Made & Crafted also formed the basis of a collaboration between Made & Crafted and Off-White c/o Virgil Abloh for a new Fall/Winter 2016 collection, which debuted on the Paris catwalks earlier this year, and again for his 2017 Resort collection this June. It went so well that Virgil came back to our Eureka Innovation Lab and our Made & Crafted team, to design a special 100-piece limited edition “Made-in-Eureka Levi’s Made & Crafted x Off-White” collection. Write a manifesto. We want to see what your Made & Crafted stands for. How do you take what Made & Crafted looks like today and push it into the future? What makes it different and yet undisputedly Levi’s®? How would you describe it to a friend? Create the future of your Made & Crafted® world. DELIVERABLES Entries Must Include: 1. Trend Report - Trend is about understanding human nature. The changes in people’s values and expectations. We’d like you to join dots between macro, retail, catwalk, street trends–– and how they have influenced your design. 2. The Tribe - describe the type of person this collection is aimed at. What do they like/do? Bring them to life - a combination of words and pictures. 3. The Made & Crafted Identity : Show the visual identity for the brand. Do this anyway you like – for instance…What does packaging look like? Hang tags, pocket flashers, bags? Was does a store look like? Physical, Online? Create the ecosystem, the Made & Crafted world. The experience. 4. Design drawings : 4 - 8 outfits. Men’s, Women’s, unisex – any combination. We’ll leave the genders up to you. *Your submission images (boards) must be in JPEG format with maximum size of 5MB per image. ** Please title each image file 2017 Levi’s Design Competiton_NAME JUDGING CRITERIA We’ll be judging your entry using the following criteria: Style – aesthetics Creativity and Innovation Originality

Voting Closed
Winner(s) Announced

Identity and Desire - Levi’s x Arts Thread Design Competition 2017

You Must Create A Project To Enter
Click Here To Create A Project For This Competition

View Entries View Brief

Sort By: Winners Latest Name Popular

The 2 Winners are -

LOU MILLET is a 20-year-old Parisian currently in the throes of her fashion studies at the l’Ecole la Chambre syndicale de la Couture Parisienne.

VAL KRISTOPHER GALBO, a student at Manchester’s University of Salford in the UK, has been fostering his love of fashion since he was a teenager – he was the kid who needed to get creative about freshening up his wardrobe without money to spare.

Our 8 shortlists for the internships are -

DEBORAH ABITBOL / FLORA BOURGOIN / LOU MILLET / PASCALINE GRANDJEAN / SHACHAR GILADI / VAL KRISTOPHER GALBO / ZHIHAN LIU / ZOE WELLS /

See the 20 finalists also on the Levi's Unzipped Blog!

Hello and welcome to our second Levi’s x Arts Thread Design Competition.

Levi’s Made & Crafted is something dear to me. It was my first step into Levi’s Design. The first seasons were designed sitting at a ping-pong table in the old Olympic Stadium in Amsterdam. This could be your first step into Levi’s Design too.

We believe that people mean everything, and that’s why we’re working with Arts Thread to scour the world to find special people like you. If you are independent thinking, incurably curious, contrarian by nature (after all to create the new you have to do something different right?), a driven self starter and looking for something that means more than just a paycheck, then we're looking for you.

Talking of finding something meaningful - I’ve spoken to students and established designers around the world and they’ve all asked me about one thing. Our values. On sustainability, equality, workers’ wellbeing - Here at Levi’s we have something called Profits through Principals. It’s our conscience, our guide. We believe that Design is fundamental in achieving that. We believe in great design and we believe it’s people that make all the difference, so we are looking for your amazing talent. If you believe the same, then please take part in this project with Arts Thread. And in the process we’ll learn something about you, your tastes, your design beliefs, the way you see the world.

Like last year, all 20 students who make our shortlist will be celebrated on both Arts Thread and Levi’s websites. It’s something to be very proud about. Think of it as getting your first Grammy nomination :)

You’ll get to work with our wonderful team of designers – the denim Jedi, visit the incredible Levi’s Archive, do some work in Eureka and meet the legendary Bart Sights (#lifegoals!). Come and spend next summer with us. You’ll have fun. I promise.

Thank you in advance for your passion and hard work. We’re really looking forward to meeting you.

Jonathan Cheung,
SVP Design, Levi’s.

Prize: A paid 10 week Design internship at Levi’s San Francisco Headquarters in summer 2017. As part of the internship you’ll get work with the best denim experts on the planet, and visit the legendary Levi’s Archive and the Eureka Innovation Lab.

ENTRY REQUIREMENTS

Who can Enter

Location: International - from any country.*

Experience/Age: Open to anyone over 18 who is -

enrolled in a Fashion Design program with an accredited college/university.
Graduating between September 2017 – June 2018.
Exempt for anyone enrolled in higher education in September 2017 (i.e you will return to school in September/October 2017 to continue your program) or for anyone who graduates in 2016 and have enrolled onto an MA to start fall 2017.

How to Enter

Already got an ARTS THREAD portfolio? To enter, simply log into your account, upload your design as a new project, return to this page and select your project into the Competition box above.

New to ARTS THREAD? To enter, register to create an ARTS THREAD account and go to your email and click on the activation link sent to your email Inbox. Then log into your account, upload your project, then return to this page and select your project into the Competition box above.

Please ensure you have read the Terms & Conditions for the Levi Strauss & Co. x Arts Thread Design Competition 2017

Entry: Free

Deadline: November 30 2016 MIDNIGHT EST

Prize: A paid 10 week Design internship at Levi’s San Francisco Headquarters in summer 2017.

THE BRIEF

One of the most important roles of Design is to create an identity and a clear product aesthetic that reflects and amplifies the character of the brand. As designers, we create identity and desire. We create value by creating newness, emotional story-driven products that, like our old 501’s, become coveted collectors’ items of the future.

The concept behind Levi’s® Made & Crafted® builds on the legacy of the Levi’s brand, its authenticity, its soul, and project that into the future using today’s best materials and construction techniques. Quality and thoughtfulness is what’s luxury today. It’s the special things beyond just the price tag.

Made & Crafted also formed the basis of a collaboration between Made & Crafted and Off-White c/o Virgil Abloh for a new Fall/Winter 2016 collection, which debuted on the Paris catwalks earlier this year, and again for his 2017 Resort collection this June. It went so well that Virgil came back to our Eureka Innovation Lab and our Made & Crafted team, to design a special 100-piece limited edition “Made-in-Eureka Levi’s Made & Crafted x Off-White” collection.

Write a manifesto. We want to see what your Made & Crafted stands for. How do you take what Made & Crafted looks like today and push it into the future? What makes it different and yet undisputedly Levi’s®? How would you describe it to a friend?

Create the future of your Made & Crafted® world.

DELIVERABLES

Entries Must Include:

1. Trend Report - Trend is about understanding human nature. The changes in people’s values and expectations. We’d like you to join dots between macro, retail, catwalk, street trends–– and how they have influenced your design.

2. The Tribe - describe the type of person this collection is aimed at. What do they like/do? Bring them to life - a combination of words and pictures.

3. The Made & Crafted Identity : Show the visual identity for the brand. Do this anyway you like – for instance…What does packaging look like? Hang tags, pocket flashers, bags? Was does a store look like? Physical, Online? Create the ecosystem, the Made & Crafted world. The experience.

4. Design drawings : 4 - 8 outfits. Men’s, Women’s, unisex – any combination. We’ll leave the genders up to you.

*Your submission images (boards) must be in JPEG format with maximum size of 5MB per image.

** Please title each image file 2017 Levi’s Design Competiton_NAME