Cambridge School of Visual & Performing Arts
Specialisms: Digital Design / Graphic Design / Event Management
Location: London, United Kingdom
First Name: Uliana
Last Name: Shuba
Specialisms: Digital Design / Graphic Design / Event Management
Sectors:
My Location: London, United Kingdom
University / College: Cambridge School of Visual & Performing Arts
Course / Program Title: graphic Design ba
Creative Designer at the start of my career, passionate about branding and experiential design. My work combines strategy, storytelling, and visual design to create human-centred experiences that connect people with brands, spaces, and ideas. From concept-driven activations to large-scale cultural events, I believe thoughtful design can shape behaviour, spark conversations, and leave a lasting impact.
Parallel is a social initiative exploring how design can better support families during the early years of parenthood. It responds to a common challenge many parents face: balancing childcare with their own physical and mental wellbeing, often leaving little time for movement, self-care, or social connection. Reimagining the traditional gym as an intergenerational environment, the project combines branding, service, and spatial design to improve parental wellbeing while creating meaningful experiences for both parents and children.