London College of Fashion UAL
Specialisms: Menswear / Fashion Product Development / Casual/Streetwear
Location: London, United Kingdom
First Name: Robert
Last Name: Zujan
Specialisms: Menswear / Fashion Product Development / Casual/Streetwear
Sectors:
My Location: London, United Kingdom
University / College: London College of Fashion UAL
Course / Program Title: Fashion Design Technology: Menswear BA (Hons)
I’m a sustainable designer whose practice is rooted in resourcefulness, identity, and self-expression. Excluded from traditional ideas of wealth and luxury fashion, I developed a personal approach to making garments using deconstructed clothing, deadstock fabrics, and materials sourced from scrap stores. Influenced by my Eastern European upbringing where due to economic hardship people invent new ways to reuse material
My exclusion from wealth, and, by extension, luxury fashion, pushed me to invent a radically personal approach to garments. Inspired by the Soviet landscape, using deconstructed garments, deadstock, and materials from scrap stores to mimic the resourcefulness I have learned from my Eastern European upbringing. Baltica is a space for me to express my emotions but also observe identity and masculinity. I often draw inspiration from my musician friends living in grey, industrial cities across Ireland. The people who carry a restrained, pinned-up aggression shaped by today’s economic inequality reflect the reason behind this collection. Most of the pieces are made from scrap and found materials, expressing how creativity becomes one of the few ways we can release and process our emotions.
This project explores sportswear and masculinity through movement, performance, and the anatomy of the body in motion. Drawing from my experience as an Eastern European immigrant raised in Ireland, the collection views identity as fluid, built through discipline, routine, and physical resilience rather than status. Designed to support movement, structure the body, and transition through daily activity. Comfort, wearability, and performance are central, with anatomical construction guiding form and function. All materials are sourced from scrap stores, recycled, and in some cases custom-dyed.