Arts Thread

The project was to reimagine and launch LAPP's sportswear collections across the US, UK, and EU. Our goal was to create vibrant collections exploring color theory, graphic design, and seamless apparel. Collaborating with a small team, I led conceptualisation, design, and production processes, I oversaw the entire product lifecycle. Our designs established partnerships with leading brands like Flannels, Soul Cycle, and JR Fitness. These signature fitness styles gained prominence through notable personalities, propelling LAPP from a blog to an empowering athleisure brand amplifying women's voices through fashion. “Special thanks to Olive and Jess who are my right and left hands when it comes to bringing LAPP to life, I love you!” - Leomie Anderson

The project aimed to create visual assets and merchandise embodying the diverse musical journey of MADZ. Our goal was to evoke his 90s nostalgic essence, drawing inspiration from 'Belly,' iconic magazines like The SOURCE and VIBE, and his dynamic discography. Crafting flyers, social media artwork, tour posters, and a signature varsity jacket, I seamlessly integrated lyrics from his songs for a cohesive experience. The merchandise was popular with fans, selling over 15+ units in just two days, along with additional pre-orders at MADZ's show. “This varsity is too wavy! In fact it is very very cold Olive. You can't get this again! Look at the details, THE DETAILS” - Keiran Kenlock

The project aimed to redefine music-inspired fashion, collaborating with alternative musician Bina to craft a 5-piece collection. Our goal was to weave a visual narrative portraying friends exploring and styling the collection, sharing pieces amongst themselves—a reminiscent nod to the days when sharing unique clothing was a cultural statement. It's about feeling good by looking good, cherishing moments of borrowing a friends's unique garment to elevate your outfit. This collection isn't just clothing; it embodies camaraderie, extending an invitation to become part of Bina's world and create memories together—a gift to cherish and keep.

The project's aim was to design a fashion-forward football jersey for GUAP's BLACKLIST, in partnership with Adidas. The goal was to showcase influential and impactful trailblazers, from Poets to sportsmen, travellers, wellbeing professionals, app founders and more by creating a jersey that unites them all. I created all-over graphics, selected colours, crafted technical drawings and graphic placements.

This project aimed to showcase how diversely Black Creators exist through their talents. #beendoingit is a nationwide campaign showcased on 400+ billboards across the UK, spotlighting and uplifting Black Creators who have made a huge impact on TikTok's platform. Collaborating with TikTok and GUAP Agency, I led the visual design for this Black History Month campaign. Working closely with Graphic Designer Nancy Coffie, we crafted pitch and developed all final artworks, icons, and assets featured prominently on billboards and at TikTok's #BlackAtTikTok events. Our collective effort ensured the campaign's powerful presence, amplifying the talents of Black creators and fostering recognition on a national scale.

Together with revolt tv and comcast, I designed and co-created the first Annual “Content Futurism” Zine!! This Zine is a research study that looks into the future of content through the lens of Black Youth.

In collaboration with Aaron Nelson, David O and DDB I designed tour assets, logos, directed lo-fi shoots and helped to produce online assets for distribution platforms like LIVE NATION.  DDB knew that 2020 would be a transitional year for her and her career, this design packages her world of affirmations, afro-futuristic style and bold personality.

The project's scope was to conceptualize and establish the visual identity for GoodVillains, whom exist to entertain and inspire individuals worldwide through quality storytelling and boundless creativity. Tasked with branding and crafting a logo, the goal was to mirror duality through Logo typography, iconography and brand identity.