University of california, los angeles
Specialisms: Photography
Location: Los Angeles, United States
First Name: Max
Last Name: Gruber
Specialisms: Photography
Sectors:
My Location: Los Angeles, United States
University / College: University of california, los angeles
Course / Program Title: Design and media arts
Max Gruber is a multidisciplinary artist and photo illustrator whose work explores uncomfortable yet playful scenarios in his own rotten world. These mischievous ideas allude to childlike imagination, oozing nostalgia and emotion. Gruber focuses on creative direction and photography, although every project pulls from other mediums, always attempting to create something new and ostentatious.
The phrase “don't cry over spilled milk” means to not make a big deal over things you don’t have control over. But I don’t agree with that. After the unexpected passing of my grandmother, this project was an opportunity for me to dwell in memories that felt like they were being taken away too soon. It was a chance to reconnect with that child whose imagination ran wild, while so much was rapidly changing around me. Crying Over Spilled Milk is a photo book that attempts to piece together memories of growing pains, while simultaneously hurdling into the future at a million mph. I invite you into this world through film editorials, mixing real moments with surreal dreamscapes, making the reader feel as if they’re slipping in and out of consciousness.