Jainisha vira
Graphic Design BFA
ArtCenter College of Design
Specialisms: Graphic Design / Packaging Design / Typography
Location: Pasadena, United States
Jainisha vira
First Name: Jainisha
Last Name: vira
Specialisms: Graphic Design / Packaging Design / Typography
Sectors:
My Location: Pasadena, United States
University / College: ArtCenter College of Design
Course / Program Title: Graphic Design BFA
About
Kutchi (kuh-chhi) was my first language, passed down through listening, memory, and repetition. Its meaning lived in tone and rhythm.
English was my second. It showed me that meaning could be carried not only through feeling, but also through structure. Design became the language where meaning found visual form. I listen for the voice, shaping type, rhythm, and pace into systems that speak. For me, design is translation: giving form to feeling without losing the voice behind it.
Thandi Yaadein, meaning “cool memories” in Hindi, is a conceptual Indian dessert brand rooted in nostalgia, home, and remembrance. Inspired by the bold colors, expressive typography, and storytelling of Indian truck art, the identity celebrates fruits predominantly grown in India, with each flavor informing its color palette, custom illustrations, and alliterative name. The packaging extends the brand experience through playful interactions. Ice cream labels use thermochromic ink: as the tub warms, the gray lettering gradually disappears, signaling that the ice cream is beginning to melt. For the kulfi, perforations allow the package to tear and form a bowl-like shape that catches the melting dessert.
Competitions
