Holly Underwood
Fashion BA Hons
Arts University Bournemouth
Specialisms: Womenswear / Childrenswear / Illustration
Location: Farnborough, United Kingdom
Holly Underwood
First Name: Holly
Last Name: Underwood
Specialisms: Womenswear / Childrenswear / Illustration
Sectors:
My Location: Farnborough, United Kingdom
University / College: Arts University Bournemouth
Course / Program Title: Fashion BA Hons
About
Fashion graduate with a passion for great visuals and style. I am never short of ideas and love creating bold and eye-catching designs bringing concepts to life though my strong illustration skills. I’m keen to apply and develop my skills within a creative career and have a particular interest in visualisation, branding, design and print design. I am driven to produce exceptional results, enjoy working collaboratively and consider myself confident and approachable.
This project explores ways in to incorporate elements of dance and movement into fashion, with the intent to engage women with their femininity and encourage them to feel powerful and beautiful as a result. Aspects of dance and art nouveau seep through this project to embody the beauty and elegance of motion. Being a Latin dancer myself inspired me to embark on this journey to discover how women can be empowered through movement-enhancing clothing, resulting in the creation of a womenswear capsule collection that elevates motion, beauty, expression & confidence.
Mizuki swim is my small, independently owned swimwear business. Mizuki was created to be a body positive and confidence-giving to all customers, through supportive design, inclusive marketing and a wide range of styles and colours, there's something for everyone. This collection focuses on a more creative way to offer practical support in swimwear, keeping the aesthetic fun and flattering.
Seeing the world through a child's eyes
This live project takes a step back into our childhoods, to explore reliving our childhoods through our clothing and through feeling connected to our own children. For this we were working in groups for a luxury heritage designer brand, and so made the decision to focus on the experience of childhoods in Britain between the 90's and 00's, in order to align with our client. The project developed to become a mini-me capsule collection that aims to help diverse families feel connected to their children.