LASALLE College of the Arts
Specialisms: Sustainable Fashion/Textiles / Fashion Management / Creative Direction
Location: London, United Kingdom
First Name: Diya
Last Name: Aratti
Specialisms: Sustainable Fashion/Textiles / Fashion Management / Creative Direction
Sectors:
My Location: London, United Kingdom
University / College: LASALLE College of the Arts
Course / Program Title: ba(hons) Fashion media and industries
I’m a fashion creative and strategist interested in understanding fashion as a system shaped by cultural narratives, labour structures and market dynamics.
My practice examines how authority is constructed within the industry, and how roles such as designer, maker and consumer are defined, valued and represented.
Working across editorial, campaigns and brand strategy, I investigate how fashion can both reinforce and challenge existing systems, narratives and hierarchies.
Daara is a women-centric training collective addressing the gap between skill and authorship among women weavers in India’s handloom sector. While women artisans contribute significantly to production, they often lack access to design, decision-making and market visibility. Daara creates pathways for creative ownership by integrating weaving, design thinking and entrepreneurship through a hands-on training model. The project expands into an ecosystem of products, experiences, a digital platform and a global marketing campaign that situates artisans’ work within contemporary fashion contexts and connects it with wider audiences. These outputs enable direct market access while repositioning artisans as visible creators rather than anonymous producers. Operating as both a social and business framework, Daara uses fashion to build agency, independence and long-term economic value.