Clara Smethurst
Graphic Design BA Hons
Norwich University of the Arts
Specialisms: Graphic Design / Packaging Design / Digital Design
Location: Norwich, United Kingdom
Clara Smethurst
First Name: Clara
Last Name: Smethurst
Specialisms: Graphic Design / Packaging Design / Digital Design
Sectors:
My Location: Norwich, United Kingdom
University / College: Norwich University of the Arts
Course / Program Title: Graphic Design BA Hons
About
I’m a Graphic Designer with a passion for branding, visual identity, packaging and creative problem-solving. Having recently completed a degree in Graphic Design, I’m always developing my skills through both university and personal projects. While my work is mainly digital, I love bringing in the authenticity of hands-on, experimental design processes too.
Visual identity rebrand for the Jazz Café in Camden. During the research phase, I visited the venue to immerse myself in its atmosphere. I discovered slash notation in sheet music, which inspired the visual identity concept and the creation of the logo, alphabet and numerals.
Competitions
Global Creative Graduate Showcase 2026
Piccli is a modern take on classic piccalilli, inspired by the British tradition of ‘picky bits’, with a focus on breaking away from the ‘formal dinner’ cycle by eating outdoors and sharing food. I created picking hands using my chosen typeface, Dazzle Unicase, to emphasise the ‘piccli bits’ within piccalilli, with the P forming a hand and arm picking the dot of the i. Taking the Piccli project beyond the screen and into a real picnic setting was one of my favourite parts of the process.
Competitions