Northumbria University
Specialisms: Sustainable Design / Fashion Product Development / Denim
Location: Manchester, United Kingdom
First Name: Bea
Last Name: Hayes
Specialisms: Sustainable Design / Fashion Product Development / Denim
Sectors:
My Location: Manchester, United Kingdom
University / College: Northumbria University
Course / Program Title: Fashion Design & Marketing BA Hons
Fashion design student specialising in reworked materials, with a focus on denim. Exploring structural design and marketing within circular fashion systems.
This is my 4th year final major project for Fashion design and Marketing BA (hons), at Northumbria University. For this project I focused on using upcycled denim materials to create the RENÎMES womenswear brand. The brand embraced the features of the old denim to create elevated designs prioritising strong silhouettes and shadows created by denim washes. `I also created a marketing plan, promotional shoot and video to visualise how the brand would reach the customer.