Arts Thread

Bea Hayes
Fashion Design & Marketing BA Hons

Northumbria University

Specialisms: Sustainable Design / Fashion Product Development / Denim

Location: Manchester, United Kingdom

bea-hayes ArtsThread Profile
Northumbria University

Bea Hayes

Bea Hayes ArtsThread Profile

First Name: Bea

Last Name: Hayes

Specialisms: Sustainable Design / Fashion Product Development / Denim

Sectors:

My Location: Manchester, United Kingdom

University / College: Northumbria University

Course / Program Title: Fashion Design & Marketing BA Hons

About

Fashion design student specialising in reworked materials, with a focus on denim. Exploring structural design and marketing within circular fashion systems.

This is my 4th year final major project for Fashion design and Marketing BA (hons), at Northumbria University. For this project I focused on using upcycled denim materials to create the RENÎMES womenswear brand. The brand embraced the features of the old denim to create elevated designs prioritising strong silhouettes and shadows created by denim washes. `I also created a marketing plan, promotional shoot and video to visualise how the brand would reach the customer.