University of Westminster
Specialisms: Menswear
Location: London, United Kingdom
First Name: Alex
Last Name: Lyons
Specialisms: Menswear
Sectors:
My Location: London, United Kingdom
University / College: University of Westminster
Course / Program Title: Fashion Design BA Hons
His work often looks at subcultures and avant-garde art, incorporating ideas from 1980s London Buffalo style and postmodern sculpture into structured, modern garments. He continues to develop his own label while living in London.
Alex Lyon's creative menswear reflects an imagined journey ‘Modern Ritual’ of a samurai travelling through time. Re-interpreting classic menswear silhouettes through pleating and repetition, his young Samurai muse moves forward in his progress, with each stage depicted in a singular, considered look. Volume is explored in many ways, with extravagant shapes tempered by others reflecting control and discipline. Other influential references include the postmodern eclecticism of the American artist, Willie Cole. Along with the work of stylist Ray Petri and photographer Jamie Morgan, the pioneers of the Buffalo Movement of the 1980s. Utilising many donated and deadstock fabrics, sustainability is considered a moral obligation. Pleating, technical construction, and sculptural silhouettes are translated into an experimental, imaginative and contemporary statement.