Charvi Shrimali
MFA PRODUCTS OF DESIGN
School of Visual Arts SVA
Graduates: 2023
Specialisms: Design Research / Service Design / Design and Technology
My location: New York, United States
Charvi Shrimali
First Name: Charvi
Last Name: Shrimali
University / College: School of Visual Arts SVA
Course / Program: MFA PRODUCTS OF DESIGN
Graduates: 2023
Specialisms: Design Research / Service Design / Design and Technology
My Location: New York, United States
Website: Click To See Website
About
Charvi is a designer and storyteller from Jaipur, India, a city known for its rich history and vibrant arts and crafts community. Her close relationship with her grandparents fostered a love of local legends, regional festivals, and rare desert specialities, all of which inspired her creative pursuits.After enrolling in the Srishti Institute of Art, Design, and Technology in Bangalore, India, Charvi's college experience took an unexpected turn. Rather than focusing on drawing and painting, she spent her first year exploring the city and its people. This experience taught her about the intrinsic relationship between design and communities, and how to centre people in her work.Charvi is deeply passionate about using design to share stories often left unheard. She believes in creating a platform for marginalized voices and using her skills to bring forth narratives that are often overlooked.
Context The pandemic forced businesses in India to suddenly go digital and begin catering to an audience of over 900 million internet users, leading to an increase in demand for digital design services. To cater to this rapidly increasing user base, designers in India constantly need to find localized content for their designs. Problem Due to the lack of geo-specific content from India on popular image banks such as Unsplash, Getty, and Pexels, visual designers in India spend lots of time to find the right image and make compromises with their designs. Workaround Many designers even use Instagram to directly source images from creators in the absence of regionally diverse content on popular image banks. But Instagram is not an easily searchable platform. It is ruled by an ever-changing, often unresponsive, algorithm that makes it easy to drown in a sea of content. You need to know the right people to reach the right image. Most importantly, Instagram isn't designed to be a design tool. Solution Vividh is a hyper-localized online marketplace for designers, with curated images that capture both everyday and extraordinary life in India, clicked by ordinary users from the country. The platform allows designers to search by location, save and purchase images sourced from Instagram through its wide base of regional content partners.
Competitions
