Staffordshire University
Graduates: 2026
Specialisms: Graphic Design / Marketing / Packaging / Design Research
My location: Stoke-on-Trent, United Kingdom
First Name: Cameron
Last Name: Walker
University / College: Staffordshire University
Course / Program: graphic design
Graduates: 2026
Specialisms: Graphic Design / Marketing / Packaging / Design Research
My Location: Stoke-on-Trent, United Kingdom
USE[LESS] USE[LESS] is a campaign advertising a publication that is inherently worth nothing, using the visual language of luxury, scarcity, and exclusivity to convince audiences otherwise. The project explores how graphic design can manufacture perceived value through typography, composition, materiality, hierarchy, branding, and controlled visual systems. The campaign builds a fictional sense of importance around an object with no practical or monetary value, deliberately exaggerating the conventions used to sell premium products and experiences. Through posters, promotional material, editorial design, and release mechanics, USE[LESS] questions whether value exists within an object itself, or is something constructed through design, context, and perception.