Arts Thread

Sophie Ross
BSc user experience Design

Norwich University of the Arts

Graduates: 2023

Specialisms: UX Design / Interactive / Motion / Digital Design

My location: Norwich, United Kingdom

sophie-ross1 ArtsThread Profile
Norwich University of the Arts

Sophie Ross

sophie-ross1 ArtsThread Profile

First Name: Sophie

Last Name: Ross

University / College: Norwich University of the Arts

Course / Program: BSc user experience Design

Graduates: 2023

Specialisms: UX Design / Interactive / Motion / Digital Design

My Location: Norwich, United Kingdom

Website: Click To See Website

About

Award-winning UX/UI designer first class graduate, winning a coveted black & a yellow D&AD New Blood pencil & has worked with multiple big names including Formula 1, Virgin Wines & Aviva.

People love to share their reactions to great TV and movie moments online. However, this discussion occurs on various social media platforms and is not connected to the timeline of the content, unlike live tweeting during a TV show. Additionally, with such a wealth of great content on Sky, it can be challenging for viewers to decide what to watch next, even with the help of recommendation engines. Sky React lets you express your emotions and opinions in real time with quick reactions and comments tied to the show's timeline. This feature brings the live TV experience to any pre-recorded content, anytime you want and fosters a sense of community. Beyond sharing your thoughts, the quick reactions will contribute to a new form of categorising from the viewers' emotional perspective.