Arts Thread

‘Norié’ is a women’s knitwear brand, which aims to promote the conservation of California’s environment, through offering environmentally friendly knits mixed with a Californian aesthetic, combined with colour and fun to create high quality, ready-to-wear garments. Norié is a beautiful variation of the name ‘Nora’ – it means “light”. Light brings joy and radiance to everyone’s lives. Norié’s garments encourage the wearer to shine on in everyday life. The intention of ‘Norié’ is to produce womenswear pieces that are luxury, transparent and hand-crafted in California. After all, ‘Norié’s’ unique selling point is the belief that “Happiness is Californian crafted.” California is the land of stellar scenery, infinite sunshine, chic cities and beautiful people. Not only is California home to the West Coast, but California is home to a playground of colossal mountains and emerald-green pines, which offer unforgettable experiences of euphoria and adventure. Visiting California's rugged coastline for the first time is an experience to beautiful to articulate. 'Send my love to California' is Norié's first womenswear collection, inspired by the landscapes, art scene and pop culture embedded in California's DNA. The collection's appeal is deeply rooted in a search for a greater relationship with California. The collection is a capsule of California idealised throughout history, compiled with glamour and lavished with coolness.