Arts Thread

Eleanor Pike
Graphic Communication BA Hons

Norwich University of the Arts

Graduates: 2026

Specialisms: Graphic Design / Art Direction / Interactive / Motion

My location: London, United Kingdom

eleanor-pike ArtsThread Profile
Norwich University of the Arts

Eleanor Pike

eleanor-pike ArtsThread Profile

First Name: Eleanor

Last Name: Pike

University / College: Norwich University of the Arts

Course / Program: Graphic Communication BA Hons

Graduates: 2026

Specialisms: Graphic Design / Art Direction / Interactive / Motion

My Location: London, United Kingdom

About

I'm a Graphic Communications Graduate at Norwich University of the Arts with a passion for analogue design processes and concept-led work. I love experimenting with techniques such as cyanotype and printmaking, using them to create outcomes that feel unique and unexpected.My work is driven by curiosity and a desire to think differently. While I use digital tools when needed, I find that hands-on processes allow me to be more creative, explore ideas more freely, and bring a distinctive character to my projects.

Experts suggest that people should wash their bedsheets once a week. In reality, most people don’t. The number one reason why people don’t wash their bedsheets as often as they should is forgetfulness. This is where Petri comes in. Petri takes the guesswork out of changing your bedding with colour changing sheets using microencapsulated dye technology. For this project I used a typeface called ABC Camera by Dinamo type studio. The typeface is a reinterpretation of light traps, similar in logic to ink traps. I used this typeface to communicate the idea of growth, working in harmony with the name Petri, as well as using the typeface traps as framing devices throughout my brand rollout.