Arts Thread

Yimei Tang
communication Design

Syracuse University

Graduates: 2025

Specialisms: Graphic Design / Creative Direction / Art Direction

My location: New York, United States

yimei-tang ArtsThread Profile
Syracuse University

Yimei Tang

yimei-tang ArtsThread Profile

First Name: Yimei

Last Name: Tang

University / College: Syracuse University

Course / Program: communication Design

Graduates: 2025

Specialisms: Graphic Design / Creative Direction / Art Direction

My Location: New York, United States

Website: Click To See Website

About

I’m Yimei Tang, a graduate of the communication design major at Syracuse University, born and raised in Beijing and now based in New York. Growing up in a family deeply rooted in the book industry, I spent my childhood surrounded by stories in my parents’ book warehouse. That environment sparked my imagination and instilled a lifelong passion for storytelling and culture. My design philosophy is centered on bringing diverse cultural perspectives into my work. I view design as a powerful tool to bridge cultures, foster understanding, and challenge conventional thinking. I strive to create work that is thought-provoking and reflective of the world around me.

Penny Airline is a satirical awareness campaign that critiques the hidden costs and deceptive practices of budget airlines. Through exaggerated branding, misleading promotions, and a deliberately frustrating user experience, the project invites audiences to question the true price of “cheap” travel and reflect on how consumerism shapes their expectations and choices.