First Name: Amara
Last Name: Jenkins
University / College: Central Saint Martins UAL
Course / Program: BA fine art with creative computing
Graduates: 2024
Specialisms:
Storytelling
/
Graphic Design
/
Design for Social Good
My Location: Bristol, United Kingdom
About
My artistic practice is rooted in research, exploring the intersection of linguistics and visual art, with a focus on the evolution of English and Arabic scripts. Growing up in a less culturally diverse town, my move to cities like Bristol and London exposed me to a broader spectrum of cultures, enriching my understanding and appreciation of different linguistic and artistic traditions.My work critically examines how Arabic, a language deeply intertwined with Islamic tradition, is often misrepresented in Western discourse. Influenced by Edward Said’s ‘Orientalism,’ I challenge these portrayals, aiming to present Arabic as a vibrant, modern language through visually dynamic compositions that respect its traditional context.Recently, my research expanded to the political dynamics of the MENA region, exploring the impact of historical events like the Sykes-Picot Agreement and the etymology of ‘California,’ linking it to the Arabic word ‘Khalifa.’ This investigation into the politics of language has enriched my understanding of the interplay between language and geopolitics.My transition to graphic design emerged from a fascination with letterforms, exploring how Arabic and English can coexist and inform each other within the same visual space. My approach challenges viewers, particularly Western audiences, to see Arabic beyond its stereotypical portrayals.Historically, Islamic art often eschews figurative imagery, using Arabic script to convey spiritual messages. My work respects these traditions while presenting Arabic script as a medium of modern expression, drawing inspiration from the Hurufiyya movement and Western Lettrism.Additionally, my creative process incorporates elements of games and decoding, reflecting my childhood engagement with puzzles and my passion for interactive learning. Inspired by Alighiero Boetti, I aim to create work that is both educational and transformative, ensuring cultural integrity through ongoing dialogue with individuals from the MENA region.