Arts Thread

Jordan Jones
Graphic Design MA

University of Portsmouth

Graduates: 2025

Specialisms: Graphic Design / Typography / Digital Design

My location: Portsmouth, United Kingdom

Jordan Jones ArtsThread Profile
University of Portsmouth

Jordan Jones

Jordan Jones ArtsThread Profile

First Name: Jordan

Last Name: Jones

University / College: University of Portsmouth

Course / Program: Graphic Design MA

Graduates: 2025

Specialisms: Graphic Design / Typography / Digital Design

My Location: Portsmouth, United Kingdom

Website: Click To See Website

About

Hi, I'm Jordan,  a multi-disciplinary graphic designer with a passion for modernist design principles in typography, visual design and visual systems. With an MA and BA Honours degree in Graphic Design from the University of Portsmouth, my expertise in typography, type design, and visual systems promotes a strong foundation that I apply through my own methodology approach. Through my education and freelance work, I’ve tackled diverse research & development briefs and client projects, sharpening my creative problem-solving skills and refining my approach to practice-based research. I believe in the power of design to communicate and connect, and this philosophy drives my methodology.My portfolio showcases a blend of creativity and technical expertise, spanning brand identity, innovative typography, and engaging print design. Whether building a brand from the ground up or refining an existing one, I bring a thoughtful and well-rounded approach to every project.Exploring print design, visual systems, and type design continues to expand my creative toolkit, allowing me to push boundaries and grow as a designer. I thrive on collaboration and feedback, always striving to improve and contribute fresh ideas with a strong design perspective.

OPEN|CLOSE: AN INTERNATIONAL SOCIETY OF TYPOGRAPHIC DESIGNERS (istd) brief

As part of my professional practice in my third year at University, I had to take on the briefs and competitions module for my course. This module asked me to problem-solve to a chosen brief of my choosing. I decided to select an ISTD brief called Open|Close. Using the opening and closing chapter of my chosen book, I had to create a radical reimagining of the contents through typography and so I decided to focus on the book 1984 by George Orwell. The idea was to reflect upon the shift in tone and atmosphere of the opening and closing chapters of the text using the type and composition. I then adapted this by refining my design to fit within my chosen medium. I chose the concept to design a newspaper that would fit inside the narrative of the story of the ideology of Newspeak that is enforced by The Party. Using the contents in the book, I then established a running theme of distortion that allowed me to develop into typographic imagery. For the final resolution, I used distortion as a theme to direct my rationale through typographic imagery. I produced a broadsheet newspaper as this reflects upon my design rationale in radically reimagining the story of 1984 to meet a wider audience and support the narrative of Newspeak in the modern day, this also will encourage new readers to become aware of the work of George Orwell’s novel 1984.