Kyung won Baek
Graphic Design BFA
ArtCenter College of Design
Graduates: 2026
Specialisms: Graphic Design / Interaction Design / Typography
My location: Los Angeles, United States
Kyung won Baek
First Name: Kyung won
Last Name: Baek
University / College: ArtCenter College of Design
Course / Program: Graphic Design BFA
Graduates: 2026
Specialisms: Graphic Design / Interaction Design / Typography
My Location: Los Angeles, United States
Website: Click To See Website
About
Shopping is more than a hobby for me because it is a constant source of inspiration. Whether I’m scrolling through apps or wandering through physical stores, I find joy in the act of exploration. While I often leave empty-handed, I never leave empty-minded. Being surrounded by a variety of products and thoughtfully designed spaces allows me to observe how design is woven into our daily lives. This habit of observation has trained my eye to notice the subtle details that make a product clear, approachable, and easy to connect with. Curious about the work that came from these experiences? Let’s take a closer look at Wonny’s work.
The identity of this Ed Ruscha exhibition is built around his philosophy, "It's better to have no style than any style." Rather than pushing a specific visual direction, the design begins from his belief that the background is simply a stage for the words, carrying mood. That idea of quietly capturing atmosphere without forcing a style became the foundation for every decision. The title wall features AI-generated background images inspired by his work. At the center, a single everyday question reflects how he found material in the ordinary. Visitors submit answers on their phones, and AI generates images from each response. These words and visuals appear in real time, turning the wall into a living, constantly shifting space shaped by participation. All background images were created using Canva, with prompts carefully designed to match the mood of each question. Each prompt was written to produce a soft and abstract background, where the color and texture shift subtly depending on the visitor's answer, so no two generated images ever look quite the same. The questions range from everyday topics like weather and favorite flowers to more personal ones like how you feel today. For each category, a different visual style was applied drawing from Ed Ruscha's own ways of working, making sure the background always stays as a quiet stage for the words.
Competitions
