ArtCenter College of Design
Graduates: 2026
Specialisms: Graphic Design / Interaction Design / Typography
My location: Los Angeles, United States
First Name: Kyung won
Last Name: Baek
University / College: ArtCenter College of Design
Course / Program: Graphic Design BFA
Graduates: 2026
Specialisms: Graphic Design / Interaction Design / Typography
My Location: Los Angeles, United States
Website: Click To See Website
This project is a rebranding of the Museum of Us. The concept started with the idea that a museum is shaped not only by its collections, but also by the people who visit and experience it. In the visual identity, each pixel represents a different person. Every person has their own background, perspective, and experience, just like each pixel exists as an individual unit. When the pixels come together, they create different patterns and shapes. These forms can change depending on how the pixels come together, but every pixel is still an important part of the larger image. This represents how different people come together to create the Museum of Us. Visitors are not just people who come to see the museum. Through their experiences and participation, they become part of the museum and help shape what it is. Generative typography and interactive systems bring this idea into the visual identity. The visuals can change and grow through participation, showing how many different individuals can come together and become part of something bigger.