Ellie Shaw
Fashion Design & Marketing BA Hons
Northumbria University
Graduates: 2026
Specialisms: Sustainable Fashion/Textiles / Womenswear / Fashion Marketing/PR
My location: Newcastle upon Tyne, United Kingdom
Ellie Shaw
First Name: Ellie
Last Name: Shaw
University / College: Northumbria University
Course / Program: Fashion Design & Marketing BA Hons
Graduates: 2026
Specialisms: Sustainable Fashion/Textiles / Womenswear / Fashion Marketing/PR
My Location: Newcastle upon Tyne, United Kingdom
About
I am a final year Fashion Design and Marketing student studying at Northumbria University. My major project is centred around biomaterials and conceptual storytelling, to explore themes of sustainability.
NOVUM's marketing plan explores how the brand can connect with consumers through storytelling, sustainability, and immersive brand experiences. Through publications, digital content, and promotional campaigns, the strategy communicates the value of biomaterials and encourages more conscious consumption. Rooted in themes of resilience and adaptation, the plan positions NOVUM as a forward-thinking fashion brand that challenges conventional systems while remaining commercially relevant and accessible to its audience.