Arts Thread

Living Screen is an innovative film-based technique that produces instantaneous 3D visuals on uniquely shaped screens, bypassing the need for computer-generated imagery (CGI). The technique simplifies naked-eye 3D graphics production for the uniquely-shaped screen spaces that have been increasingly popular in out-of-home (OOH) advertising. This enables anyone to create engaging illusions of depth on curved screens with potential for real-time interaction without needing animation expertise. Overall, the technique innovates visual production for unconventional screens, presenting a new future of public media experience with implications in advertising and performance. We first developed this technique for Box Body, an immersive architecture media piece shown at the ART-ACT Festival of Singapore Art Week. Inspired by urban isolation and emotional constriction, it features a giant figure cramped inside a car vending machine building above a bustling thoroughfare, evoking a tension between grand constructions and the isolating consequences prevalent in urban environments. Through the Living Screen technique, we were able to create and test a variety of visual concepts quickly (ex. different lighting and costumes), which would have been extremely time consuming if done through animation. Furthermore, by using an external camera to capture a live view of the street, the performer was able to have real-time interactions with the audience, elevating the immersive experience. See the Living Screen Technique in action: https://vimeo.com/849727802